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It's Her Business: Lynne Saywell, Founder of Buzzword Copy

Finding your own niche is one of the key attributes to have a successful business. Reaching your ideal audience and surrounding yourself with likeminded people that will drive you forward. It was a pleasure to get to know Lynne, talking about her two passions - sustainability and being an entrepreneur.

It's so lovely to meet you, Lynne. Tell us a bit about yourself, please.

Hello, I’ve been a children’s social worker, care home manager and now I’m helping promote environmentally friendly businesses as an eco-copywriter specialising in case or ‘success’ stories.

That is a very interesting area! Talk to us about what you do in your business...

Success stories are written in the words of a brand’s happy customer. Structured in the form of a challenge (eg trying to reduce single use plastic at home) solution (my client) and results (plastic saved, money saved, time saved, planet saved!)

Where did the idea for your business come from?

I have always wanted to have my own business, but my experience is with people and communication. I can’t paint, sculpt, make gorgeous baby leggings etc. But I can write!

Following my Masters in Sustainability I had the light bulb moment of putting my 2 passions together and writing for eco businesses.

These often small companies don’t have the big budget of larger but less ethical companies so I promote their message and get things buzzing.

What have been your biggest learning experiences since becoming a business owner?

The necessary evils of social media. I have made some great connections and socials can be great pages for finding like-minded people and companies to pitch to. But I am easily distracted and emerge from rabbit holes only when it is dark, and I need food!

That is a such great way of putting it! If you could give one bit of advice to someone thinking of starting their own business, what would it be?

Online groups of people that are sharing your journey are the best source for support and inspiration. And in supporting others you often find you are voicing solutions to your own issues. Sharing highs and lows, wins and frustrations keeps you going when it gets lonely.

What has your biggest success/accomplishment/achievement been since starting your business?

Writing a series of case studies for Cheeky Wipes. They are a great company who share my values and chatting to their happy customers has been uplifting and exciting. It is good to know that there are so many families making a difference wipe by wipe, cloth nappy by cloth nappy.

Who inspires you?

David Attenborough is my hero, but I also love Joe Wicks and from his PE with Joe have improved my fitness and nutrition. He is a great example of doing what you love, being real, helping others and becoming a success from hard work and determination.

What book/article/podcast really gave you that OMG moment?

I have just read The Salt Path by Raynor Winn. It is set on the Cornish coast path local to me, and made me realise that I don’t need to earn pots of money to be successful. I would now rather enjoy writing a discounted case study that does some good than support corporate profit. I have stunning beaches on my doorstep, I want to be a part of a community that protects our seas, wildlife and nature and I can do this by


➡️ You can find Lynne:


Emma Downey | Founder, Women Who Do

Emma can be found glued to her laptop/kindle or embarking on her next favourite hobby. Avid cake-eater, Disney-superfan and passionate about female empowerment, Emma founded WWD in 2017. She's currently travelling around Europe in her converted camper van and eating far too many croissants. You can contact Emma:


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