It's safe to say since starting in 2017 we look a little different. We've grown, that's for sure, but we've also evolved into a brand with multiple values. We're not just about supporting women in their businesses any more; of course, that's a huge part of what we do, but we're also becoming a lot more.
My wish for this brand
It's easier to explain to you what I see when I close my eyes. When I really think about what I want for WWD. I see a strong, unified brand that brings joy, support and a feeling of safety to women across the UK and beyond, in their work, life and health.
That's it in a nutshell.
In depth there are 100 other finer details that include thoughts like:
I want our website to become the space for our community and shift away from our reliance on social media; until these channels can work out how to prioritise women's safety, autonomy and the general mental health of humanity.
I want us to become the space for women looking to grow their business in a way that supports their values, goals and lifestyle. Hustle or no hustle.
I want us to support girls and women in their careers, with resources to help them tackle problems such as bullying, closing the gender pay gap, discrimination and work place harassment.
I want us to be a place of friendship; perhaps I should list that first. But at every point of contact with us and our community I want you to feel like you have genuine friendships, people in your life that hear you, support you and encourage you.
I want us to be challenging the darker sides of society. Using our collective voice to speak to those who aren't listened to and to stand up for what we believe in. I want us to engage with organisations, government and business and put pressure on them to continue to have equal rights as part of their mandates and to stop paying lip service. We want to see real action and real change.
This brand is going places
In the last 12 months alone we've held our first conference, our first national Awards, launched our online shop, launched our Masterclass series, had a total redesign, created and affiliate scheme and continued to grow our community.
I guess what I'm trying to say is, now is the time to build on this momentum.
Get involved. Become an integral part of this process. Write the blogs. Always message me about ideas or collaborations (even if you're not sure we'd go for it, please ask anyway!), volunteer for our Campaign & Advocacy Group, come along to our networking meetings, create a profile on our website, post in our Facebook group.
We're building something amazing, something that hasn't been done before and we want you to be part of it.
If you'd like to chat to me about opportunities or anything, really, you can email me firstname.lastname@example.org - I'm always up for chitchats and new friends.
And thank you, for supporting us in this journey so far - here's to conquering the world together 🥂
Emma Downey | Founder, Women Who Do
Emma can be found glued to her laptop/kindle or embarking on her next favourite hobby. Avid cake-eater, Disney-superfan and passionate about female empowerment, Emma founded WWD in 2017.
She works full-time as a marketing consultant for small businesses, running WWD alongside her client work.