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Kindness, from us to you...

Wherever you are in the world, whatever your circumstances, whoever you are, it pays to be kind. In fact, kindness is an underrated act of selflessness that can have a huge impact on someones wellbeing, even if the act seems insignificant at the time.

We wanted to write about kindness but we wanted to do it justice. Kindness is made up of more than one persons opinion of what that looks like, so, we took to social media, a place where kindness is often left at the door (or computer keyboard) to find out from our community what kindness means to the masses. So, here it is, in your own words...kindness.

What does kindness look like to you?

"Kindness is consideration of what is best for another in words or actions" - @mavendesign_uk

"Time for each other" - @deedeecreate

"Empathy & appreciation" - @Hanbant

"Being selfless" - @kate_whyley

"Cup of tea in bed." - @Kimlesbrake

What has been a memorable moment someone was kind to you?

"Being supported when stepping away from my comfort zone into the freelance world." - @_njwebster

"People helping me with my business when they don't have to." - @Ecozeena

"A school girl offering to help with a pushchair on a bus and saving a seat." - @Kimblesbrake
"Someone offering their time to listen, talk, hug, watch TV, eat cycle, walk or just be present." - @Jenniferhbabey

How can people be kinder to others?

"Give your time, make a big gap in the diary to 'hear' what your friends really need to say" - @Kate_whyley

"Show support. Listen. Invite them to join in." - @_njwebster

"Listen more and speak less." - @florenceisblessed
"Only say things that are kind. Don't question people or assume you know better." - @theperfectassistantuk

"By treating others how they'd want to be treated." - @Kimblesbrake

"By doing something when someone is in need. It doesn't have to be big, just something." - @Cherrelleslaney

How can we be kinder to ourselves?

"Finding the sunshine." - @Kate_whyley
"To treat ourselves as we would a dearly loved friend." - @hanbant
"Remember everything takes time. Don't compare yourself to others. - @_njwebster
"By putting less pressure on ourselves and enjoying what we have more!" - @Ecozeena

"Put ourselves first, look after our mind and treat it like it's a muscle you'd work at the gym." - @theperfectassistantuk

"Stop more frequently to take in the surroundings of our lives and appreciate the good things/people." - @Jenniferhbabey

"Self care is a biggy! It's not selfish to take time for yourself or to say NO."

- @Laurenhammondcopywriting


Emma Downey, Founder and Editor

Emma can be found glued to her laptop/kindle or embarking on her next favourite hobby. Avid cake-eater, Disney superfan and passionate about female empowerment, Emma founded WWD in 2017. She's also a marketing consultant, Girlguide Leader and converting a Sprinter van (@Minnie_the_van on Instagram) into her office/home to take around Europe in 2020 with her partner, Rupert (who features heavily in most of her anecdotes).

If you'd like to contact Emma about being featured on our blog, or about other advertising opportunities WWD offers, please send an email to


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