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It's Her Business: Suzie Flynn, Mindset & Business Coach

A little introduction about Suzie - a Mindset & Business Coach, living in Surrey. Suzie worked as an Assistant in corporate London for 22 years and after the loss of her parents in 2013, decided to shift direction and set up her coaching business, Suzie Flynn Coaching. Suzie lives with her cat and loves getting out on a mountain bike and going for beautiful walks in the Surrey countryside. Her downtime is spent learning about personal development and you'll find her reading or listening to podcasts at the weekend or out in nature.

Hi Suzie! So talk to us about your business...

Hello Emma! I support Executive Assistants in building a Virtual Assistant business and attracting their dream clients so that they can have more freedom and flexibility in their lives, whilst doing what they love. My clients get support with their mindset and see a shift in confidence, ditch their imposter syndrome and switch their mindset from employee to business owner. I support them with the steps they need to take to build a financially successful Virtual Assistant business.

Where did the idea for your business come from?

I'd been interested in mindset and the power of self-belief for a very long time, in part from my school days when I was bullied and lacked confidence and didn't believe in myself. Focusing on supporting Assistants to set up their own business came from my own desire to have more freedom and flexibility in my life. To be my own boss and design my own day. I knew there was a market for it and I niched down into Virtual Assistants in March 2020. That's also why I've created a Virtual Assistant Startup Guide

What have been your biggest learning experiences since becoming a business owner?

Building a business is probably the biggest self development lesson anyone will ever have. I've learnt that sometimes you have to adapt how you run your business and to always meet your clients where they're at with what they need.

It takes time to build a business, it doesn't happen overnight and you're constantly going to learn new things.

If you could give one bit of advice to someone thinking of starting their own business, what would it be?

Just do it! Otherwise you'll live in years of regrets and you'll never know if you don't try. Don't try to go it alone. Hire a Business Coach or Mentor to support you in getting started and you'll get there a lot faster than trying to figure out everything on your own. Take the time to find someone you resonate with, who has got results for their clients.

What has your biggest success/accomplishment/achievement been since starting your business?

It would have to be investing in a high end coaching programme at the start of the pandemic, launching my 12 week 1:1 coaching programme and selling that out. Plus of course the results my clients got from the programme as they increased their confidence, saw their own growth and got VA clients in their business.

Who inspires you?

Tony Robbins. I went to his UPW event a few years back and just love his teachings, energy and passion to make such an impact in the world.

What book/article/podcast really gave you that OMG moment?

For the book it would have to be How Rich People Think by Steve Siebold and for the podcast it would have to be my coaches podcast, I Heart My Life.

➡️ You can find Suzie:


Emma Downey | Founder, Women Who Do

Emma can be found glued to her laptop/kindle or embarking on her next favourite hobby. Avid cake-eater, Disney-superfan and passionate about female empowerment, Emma founded WWD in 2017. She's currently travelling around Europe in her converted camper van and eating far too many croissants.

You can contact Emma:


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