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It's Her Business: Kathryn Strachan, Managing Director and Owner of Copy House

Oh, you don't know what Copy House is about? You are about to hear more about Kathryn and her award winning marketing agency. Kathryn has set her sights on going far and wide, well beyond the UK and we are all for it!

Tell us a bit about yourself!

Hi, I’m Kathryn, the Managing Director and Owner of Copy House Ltd. Although I was born in the US, I moved to the UK in 2013 and launched Copy House in 2019. I’m now on a mission to expand the company and make Copy House a leading content marketing agency within the tech and FinTech sector, in the UK and Europe.



Kathryn, you are taking over the world! Talk to us more about your business…

Copy House Ltd is an award-winning content marketing agency that specialises in the technology and FinTech sector. Our aim is to make complex content more accessible and engaging to those who may not be as tech-savvy. By producing easy to understand content, we open up a range of opportunities for those who wouldn’t otherwise take a second glance at the industry. We also help businesses provide better content for their audience, so they can boost their traffic and increase leads.


Over the years, we’ve built strong relationships with leading tech and FinTech giants including, Klarna, 365 Business Finance and more recently, Facebook. We’re proud to work with a range of established brands and emerging startups from the UK and across Europe.


Those names are huuuuge! Where did the idea for your business even come from?

I never really intended to create Copy House, it happened by accident. When I graduated with my Masters in English Language and Literature, I didn’t know what to do with it. I tried roles such as publishing, but it wasn’t for me. I then fell into copywriting and found a passion for it. However, I never enjoyed the cliche 9-to-5, the company culture of some agencies or the way they handled client and employee interactions.

I noticed that I didn’t fit into the traditional role, and I wasn’t too good at following the typical rules because I enjoyed pushing boundaries and taking risks.

When I was pregnant with my daughter, it was a challenge to get a job in copywriting as employers were hesitant to hire someone with a young child. So I was pushed out of the working environment and almost forced to branch out on my own. This worked out exceptionally well in my case because Copy House was born.
What have been your biggest learning experiences since becoming a business owner?

It’s all a massive learning experience. No two days are the same, and each day I’m developing as a leader and a person. For instance, expanding my team from 7 to 22 was a learning experience as I went from managing a small group to managing one with different branches, duties and responsibilities. My current learning experience is branching into Europe. Although I have a faint idea of the outcome, nothing is ever certain and that’s how we build and learn.


If you could give one bit of advice to someone thinking of starting their own business, what would it be?

Be prepared for how time-consuming it will be. Starting a business is a challenge both mentally and physically.

It’s almost like having a child. You live and breathe it. You become obsessed and think about it constantly regardless of whether it’s going through ups or downs.

It can be challenging to have a work-life balance whilst running your own business, especially at the start. But over time, things become easier, and your team will help you take some of that weight off your shoulders.


What has your biggest success/accomplishment/achievement been since starting your business?

It’s a difficult one to pinpoint. I would say the growth of Copy House because the business continues to expand rapidly. Still, then I’m also proud of the clients we gain, the new talent we find, the current talent we have and the constant accomplishments achieved by myself and my team. I guess I’m proud of the journey of Copy House as a whole because although it can be tiresome, it’s one of our biggest accomplishments.


Who inspires you?

My dad is my biggest inspiration. Watching him prosper as an entrepreneur whilst growing up really encouraged me to take risks and challenge the status quo. Although I’ve watched him struggle, I’ve also seen him get back up and never quit.


What book/article/podcast really gave you that OMG moment?

Agencynomics. Both the book and the community behind it are brilliant! After reading the book, I joined the community and made numerous connections and agency friends. They’ve helped me build my network and understand what I should or shouldn’t do as an agency.



➡️ You can find Kathryn:

 

Emma Downey | Founder, Women Who Do

Emma can be found glued to her laptop/kindle or embarking on her next favourite hobby. Avid cake-eater, Disney-superfan and passionate about female empowerment, Emma founded WWD in 2017. She's currently travelling around Europe in her converted camper van and eating far too many croissants.


You can contact Emma: emma@womenwd.co.uk

 

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