What does your brand smell like?
Last night, WWD ran an Enriching Your Brand workshop at Open House Deli in Winchester, with creative studio Marmalade on Toast. If participants were expecting your normal branding exercises, they were happily mistaken! Guided by Simon Harmer and Bee Jacobs, we were encouraged to harness the power of our senses, specifically sound, touch and smell, in relation to understanding our brand. After a short introduction from Simon and Bee, who highlighted where brands have utilised